Ultimaker is at the forefront of the 3D printing industry. They create highly advanced 3D printers and 3D printing software for individuals to purchase and operate themselves. Within 10 years, they’ve grown to be market leaders in 3D printers.
The EMEA marketing team approached us with very ambitious goals. They needed to deliver a very high number of leads to the sales team in order to meet annual revenue targets. Their briefing was simple: set up campaigns that generate large numbers of high-quality leads for low prices.
For 12 months, we ran 50+ experiments across LinkedIn, Facebook, Google Search Campaigns, and Youtube in 25+ countries. We immediately scaled any experiments proving successful, in order to reach the ambitious lead generation goals.
After testing we had a clear concept of which channels and lead magnets resonate with- and convert the audience. This resulating in succesful campaigns in 20+ countries that generated over 5000 leads in 1 year.
Leads generated in 1 year
A clear concept of which channels and lead magnets resonate with- and convert the audience
Sustainable funnels that can be further scaled
Succesful lead generating companies in 20+ countries
Ultimaker
