Experiments
Leads generated
Average cost per lead
Leads gathered
Leads
Decrease in CPL
Increase in total deal value for SFA service
Organic traffic driven by blogs
signups in 4 months
Average cost of a free-trial sign-up
Engagement Rate and CTR on LI Ads
Win rate and 5+ inbound leads a month
Lead increase in 6 month
Increase in PDF downloads in 6 months
Increase in number of inbound sales calls
Increase in leads from 2023 to 2024
Marketing-qualified leads, with potential for large deals
Of target audience reached in 10 months
