Dapper’s Growth Audit

In just over a month, we’ll take you from ‘what?’ to ‘what next?’

Evaluating your existing assets

Almost every company we work with has a goldmine of useful data that we can turn into growth ideas and experiments. That’s why, we’ll start the audit with:

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Asking you many (many!) questions about your business, your goals, past marketing activities, etc.
Evaluating your key marketing channels, both paid (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and non-paid (such as email automation, social media, content strategy and execution).
Reviewing existing user research – if you’ve never done it, that’s totally, but if you have, we’d like to learn from your findings!
Conducting a technical assessment to find out if your data is being tracked and reported correctly — whether you use Google Analytics or any other analytical tool.
MarTech evaluation (understanding the toolset you use to plan, conduct, and monitor your growth activities).
Comparing your website experience and main funnels to those used by your key competitors.

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Main goal: Establish if your business is ready to grow in a data-driven way and identify low-hanging-fruit opportunities to explore particular growth channels.

Tailor-made user research

There’s only so much you can understand by looking at your Analytics and past performance. We’ll bring the real experts (your target audience!) onboard by:

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Surveying the key segments — customers, leads, churned users, website visitors — to answer dozens of questions about why some of them convert while others don’t.
Conducting 1-on-1 online/over-the-phone interviews with users representing your key audience segments.
Analysing your website experience by looking at heatmaps and recordings generated by real people exploring your site.
Running usability studies — we’ll recruit your ‘ideal customers’ and ask them to review your funnel (and possibly look at your competitors, too!).

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Main goal: Understand the ‘why’ behind the performance of your business — while Step 1 tells us where in the funnel the problems are, Step 2 explains why they occur. This naturally leads to Step 3 of our audit...

Ideation and prioritization

At this point, we’ll have conducted our own custom research and analysed your existing assets. We’ll use all that knowledge and our vast growth experience to:

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Draw out the customer journey to pinpoint the exact elements of your funnel where you’re losing potential customers — and why it’s happening.
Create a list of 100+ ideas (detailed marketing activities) that you should pursue to grow your business. Every idea will be backed up by insights from our research — there’s no room for opinions at this point!
Prioritise those ideas based on how impactful, easy to implement and laborious they’d be.

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Main goal: Build a fully data-driven, short- and long-term strategy to grow you business, taking into account all the research, internal data and possible limitations (resources, effort, budget).

Learn why your digital marketing doesn’t scale your business — and how to change it

€9360,-

In just over a month, we’ll take you from ‘what?’ to ‘what next?’

Book a free Discovery Call

Ready to grow?

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